We did not start as a marketing agency that pivoted to consulting. We started in the field โ inside tender committees and technical offices of major government suppliers. We know what evaluators look for because we sat in their seats.
In 2012, the founders observed a clear gap in the Saudi contracting market: companies with strong technical execution capabilities, but consistently failing to win tenders due to weak proposals, pricing, and governance.
We started with four consultants specializing in government tender management. Today, we work with 120+ Saudi contracting firms and manage a tender portfolio exceeding SAR 2.4B annually.
But the most important thing: we kept the founding principle โ we are not service-execution vendors. We are a genuine transformation partner, measuring our success by our clients' success, not by invoice volume.
Our clients' competitive intelligence is a trust. We legally and ethically protect their financial and technical files, and we refuse to work with direct competitors in the same geographic zone.
We provide candid quarterly reports: tender count, qualification rates, loss reasons, lessons learned. No embellishment, no excuses โ only measurable facts.
Every service we deliver rests on a documented, repeatable, transferable framework. We don't depend on individual brilliance โ we depend on a system.
Our final goal isn't keeping the client dependent on us โ it's building their internal capabilities. We train their teams to gradually own what we deliver advisory-style.
32 consultants, 7 specializations, and an average of 12 years of experience โ each operating where they truly excel.
Founder & CEO
18 years in government tender management. Certified Primavera P6 expert.
Head of Financial Advisory
PhD in Project Finance. Prior experience at the Industrial Development Fund.
Head of Technical Proposals
14 years writing and evaluating technical proposals for major entities.
Head of ERP & Governance
PMP and SAP certified. Implemented 40+ ERP systems in contracting.